price of movie rental = $1

The cost of infinitely reproducible digital ‘goods’, transferred via the web, will approach zero.

In the States, McDonalds has dropped the price on very good, fairly recent movies to a dollar a night. And that’s for a DVD with real production and transportation costs.

video kiosk at McDonalds

Some of the big Hollywood production houses try to fight Redbox. A losing battle, I predict.

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