On the fantastic This American Life audiocast I was reminded of the story of how a local kid, Luis Da Silva, was made a TV superstar by NIKE.
He stole the show on this series of commercials from about 6yrs back featuring basketball professionals.
NIKE products are good — but their advertising has been the secret to making the company #1.
TV commercials like this. Click PLAY or watch it on YouTube.
Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. Luis didn’t even start for his high school basketball team. (17 minutes)
Here’s the solo video featuring only Da Silva.
Rick McCharles 