At the World Gymnastics Championships, many nations of the world come together. What do we have in common?
Gymnastics.
Ukraine and Russia are here. Israel and Iran.
It reminded me of that fantastic 2017 viral Danish television ad titled “All That We Share”.
More important than ever in 2026 where social media algorithms push controversial issues, driving people apart.
The video addresses societal divisions by placing diverse groups of people into taped-off “boxes” on a floor (such as high earners vs. those just getting by, new Danes vs. those whose families have always lived there, and religious vs. self-confident).
A moderator asks a series of personal and shared-experience questions (e.g., Who has been bullied? Who is in love? Who has seen a UFO? Who has saved a life?)
As people step out of their assigned boxes and mingle based on shared human experiences, the ad concludes with the message: “So maybe there’s more that brings us together than we think.”
Click PLAY or watch it on YouTube.





















