… On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic.
Consistently performing shows like ABC’s “Grey’s Anatomy,” NBC’s “Deal or No Deal” and Fox’s “The Simpsons” garnered ratings near or at their series lows in the 18-49 demo during this May sweeps period, which began April 24 and ends May 21. …
May Sweeps Sees Record Low Ratings – TV Week
Reports like this will increase the flood of advertising dollars online. And away from the comparatively expensive traditional TV format.
Disclosure: I watched the American Idol final to help prop up the sagging numbers. Neither David is all that great, IMHO.
UPDATE: David Cook won. Surprising.
Rick McCharles 