Rockin’s recommendation on Facebook:
… It’s the best thing I’ve seen on how social media in general, and YouTube in particular, are profoundly changing the world. It’s almost an hour long but totally captivating. Anyone interested in Web 2.0 must watch this. …
It is terrific.
Michael Wesch will understand if you start watching it, then quit whenever you wish. Very few YouTube videos are watched from start to finish.
The best part is the first 20min IMHO.
Presentation at the Library of Congress, June 23rd 2008. This was tons of fun to present. I decided to forgo the PowerPoint and instead worked with students to prepare over 40 minutes of video for the 55 minute presentation.
An Anthropological Introduction to YouTube
by Michael Wesch
and the Digital Ethnography Working Group
Rick McCharles 
And on that note: