The “legal” download movie wars, I mean.

CrunchGear – Amazon’s Unbox Movie Download Service Launched

Amazon has launched a movie download page called Unbox.com with TV episode downloads for about $1.99 and movies for about $15. …

Each “purchase” gives you a DVD-quality video file and a Windows Media file for portable devices. It is currently Windows-only and movie rentals, which are cheaper, expire after 30 days.

Amazon surprised the pundits by being the first big player out of the gate. Reviews have been very negative.

I expect Apple’s about-to-be-announced service will be far better. Apple will be the market leader, as usual.