“Enough already!” is what you’ll increasingly hear from consumers around the world when faced with yet another corporate ‘eco’ vision or must-buy green product. In fact, serious ECO-FATIGUE is upon us, as independent and experienced consumers are fed up with being told what to do, or, more specifically, told what not to do. Treated like unruly infants by Al Gore and his ilk, the ECO-FATIGUED increasingly rebel against the green movement’s obsession with ‘no’.

GENERATION Z, ECO-FATIGUE, BLANDTASTIC, PETS PASSE, TURQUOISE TRIUMPH

This beach is not that bad …

Netherlands

(via Treehugger)