Sure Apple owners are far happier with their computers and service than any other manufacturer.

But they only have … like 3% of market share. Right?

That was once true. But look what’s happened in the first quarter of 2008. During an American recession economic slowdown.

Apple’s market share in what NPD calls the “premium” category, or laptop and desktop PCs selling for $1,000 or more, is nothing short of phenomenal: 66 percent. That’s right, two-thirds.

… the retail stores make a huge difference. “Apple has got better distribution than it’s had in the last 15 years,” Stephen explained. “They’re in the right spot right now. There’s the iPod advantage. But the big thing is the stores.”

Apple’s retail stores aren’t just places to buy Mac products. They’re part of a larger end-to-end value chain—and with it the promise of a certain kind of experience. …

Apple Watch

How high can Apple go, do you think, from 14%?

Is 25% market share possible?

They would need a cheapo competitor more compelling than the Mac Mini.