should I hate Koodo?

I hate TELUS.

By extension, I should hate their spin-off discount company Koodo.

koodo

The immediate reaction of technology bloggers and industry observers when the brand launched was a shrug.

Telecommunications blog Wireless North ran the news with the headline “Telus launches Koodo [but why?]” and suggested the brand be called “Metoo” because it was following in the footsteps of Rogers and Bell, which have their own discount phone brands, Fido and Solo, respectively.

“Don’t let the fresh coat of paint fool you. Koodo’s mobile offerings are already offered through Telus and come with a minor changes in the price plan structure,” a Financial Post blog opined.

A funny thing has happened since then, however. Though no official numbers have been released, Telus’s recent earnings suggest Koodo has been a bona fide hit. …

CBC

I hate TELUS.

But they have excellent and memorable advertising. For both TELUS and Koodo.

And, the service is getting pretty good reviews.

The only cheaper phone plan is pay-as-you-go cards you can buy at 7-11.

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