Wow.
In a study of 535 “high-achieving and high-earning” American Generation Y (birth dates ranging somewhere from the mid-1970s to the early 2000s) … average age-27 …
81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.
… 42% of millennials are watching TV programs online, while 27% watch movies online.
24 hours prior to being polled, 56% of respondents had watched a video on YouTube; 19% on Hulu and 13% on a mobile device.
Men and women in the group chose The New York Times as their favorite newspaper/magazine, followed by The Wall Street Journal and The Economist, in both cases.
Men chose The Office as their favorite TV show, while women preferred Modern Family.
Apple topped the list of the “last prestige brand purchase” for men and women.
Young people would rather post photos and videos to Facebook, despite the crappy quality, than blogs. It’s faster and easier to share.
Rick McCharles 