#Starbucks
Katie Couric recently interviewed Starbucks CEO Howard Schultz on CBS Sunday Morning and asked him if he thought the company had a “tin ear” to what people were going through with the recession. Perhaps, she suggested, they couldn’t afford to pay “$5 on their coffee every day.” Schultz’s response was to laugh. You see, Starbucks coffee only costs $1.50. …
The Starbucks CEO was widely mocked for that quote. But fact is, … he’s right.
IF you buy a Starbucks card …
IF you drink the cheap stuff, Pike’s filter coffee …
… then Starbucks is not much more expensive than McDonald’s coffee.
IF you want a refill …
… it’s FREE for me in Canada. $.50 for me in some other nations.
At Tim Horton’s in Canada refills are full price.
I love Starbucks, especially their reliable, high speed free WiFi.

The food is great – always reliable too. And as a frothy, expensive drink consumer, I still don’t mind paying the hefty price for it. I don’t drink, don’t smoke, have few indulgences in life, so this is worth it for me. I have a Starbucks Card, that I acquired more than 3 years ago. I get freebies sent to me regularly – a free drink of my choice, any size, plus other stuff often. Quite worth it and oh yeah, I can get decaf. I loved the Mickey D lattes, but no decaf and I can’t drink the real stuff anymore… 😦