Since the pandemic, my #1 hobby has been videography.

In 2023 there are two obvious trends:

• Expensive cameras no longer needed. You can do anything 4K or lower resolution using phones, drones, and action cameras.
• Artificial Intelligence will become increasingly important in editing. Soon.

Increasingly I find TV and movies too slow. Too boring. I like watching short videos with quick cuts. Like this.

This masterpiece in Tunisia uses no AI.

Click PLAY or watch it on YouTube.

As cost drops and technology is available to everyone, storytelling will be what separates the best from the rest.

That video is by Erik Hedenfalk, a young guy from Sweden who joined YouTube 2017.

By 2023 Apple is using his video. #respect

He’s done work for Mazda, Marriott, DJI, and more.