Ad executives everywhere are ripping out hair trying to find new ways not to get fired. Old advertising models are dying.

Those working for KFC did something totally unique and big scale. They built an 87,500 square-foot Colonel Sanders in the desert. It took a team 3,000 hours to create a logo that was big enough to see from space!

(via Amber Mac)

Why?

So guys like me would post it on a blog, spreading good will for deep fried factory chicken. Free viral advertising.

To see a time lapse of the construction click PLAY, or watch it on Google Video.

Note: Google Video really does have a far better feature set than YouTube (which is also now full of trashy advertising). Since Google owns both, it will be interesting to see how they evolve in parallel.