the future of magazines

National Geographic Adventure magazine announced recently that it was ceasing regular publication.

The brand survives in two annual newsstand-only publications, in books and on the Web.

I can’t complain. I like that magazine … but never actually paid for one.

One company seriously looking to the future is Time, Inc. Here’s a possible electronic distribution of Sports Illustrated that could be on a tablet by 2010.

This collaboration between The Wonderfactory and Time, Inc. is an excellent example of how tablets will enable the creation of innovative, addictive experiences by publishers, media companies, and advertisers.

Click PLAY or watch Sports Illustrated – Tablet Demo 1.5 on YouTube.

This is exactly the kind of thing you’d find, hypothetically, on the much rumoured Apple tablet.

(That hand is freaking me out. You’d think guys that could design that cool demo could come up with a less ghoulish graphic.)

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