And I LOVE it.

Did you see the announcement of the new Google phone?

…” the Nexus One: huge AMOLED touchscreen, thin-and-light form factor, available unlocked or on T-Mobile, pervasive voice input, etc. And many have already reached for the easiest narrative in which to fit Google’s announcement: the Nexus One is Google’s attempt at an iPhone-killer. …

The Nexus One may or may not be an iPhone killer (it probably isn’t), but it doesn’t matter, because the Nexus One was arguably the least significant thing that Google announced today. The real news at Google’s event this morning—news that could shake up the mobile industry just as thoroughly as the original iPhone announcement—wasn’t a phone at all, but a URL: http://google.com/phone. An online storefront that, if successful, could knock one of the major pillars out the current, much-reviled US carrier model and result in faster, cheaper, more flexible service for mobile users. …

… once they’re on Google’s platform, they’ll be forced to compete purely on the kinds of things that consumers actually want them to compete on, namely, price and quality. And when networks compete on price and quality, prices will go down and quality will go up. …

read more – arstechnica – Google’s biggest announcement was not a phone, but a URL

Phone companies will actually have to adopt a sensible pricing model. Apple must “open” their products.

The phone’s not available in Canada yet.

via Tyler McGowan on twitter @tylermcgowan