I’ve not been a fan of controversial British celebrity chef Jamie Oliver.
I find him strident. And not all that amusing.
But I’m thrilled he won the prestigious TED prize for 2010.
At the heart of Oliver’s work is an assault on the obesity epidemic: The CDC states that one in four Americans are considered obese. It is estimated that 43 percent of Americans, or 103 million people, will be obese by 2018. The cost of this epidemic is anticipated to reach $344 billion per year. It currently accounts for almost 10 percent of the yearly US health care costs, and that rate will rise to 21 percent by 2018. WHO’s latest projections indicate that, globally in 2005, approximately 1.6 billion adults were overweight and projects that by 2015, that figure will rise to 2.3 billion.” …
God knows he’s passionate. If interested, click over to TED to watch his scary 18min presentation.
