Man has been studying the stars since the beginning.

Right?

No wonder we trust horoscopes:

… Researchers at the University of Wales interviewed 34,000 youngsters aged 13-15 last year and found that nearly as many of them believed in horoscopes as believe in God.

In America, over 125 million people say they believe in astrology and at least seven in ten check their horoscope regularly. …

Telegraph

My friend K checks hers every day and has even saves them for me when she found them particularly apt.

But horoscopes in newspapers began only in in August 1930 in the Sunday Express:

… just after the birth of Princess Margaret. Editor John Gordon wanted a story on her birth but with a new angle, so Cheiro (then the biggest name in astrology) was asked to do her horoscope. Cheiro was unavailable, so the job went to R H Naylor, one of his assistants. The result was “What the stars foretell for the new princess” (24 August 1930 page 11) …

It took off from there.

Idiots everywhere consult these things now. Yeesh, we deserve extinction.