What the heck are Kraft Bagelfuls?
Kraft thinks it has a $100 million idea in Bagel-fuls—frozen bagel sticks, filled with Philadelphia cream cheese …
Kraft tried a similar product in 2003 called Philadelphia To Go bagels. It was a refrigerated product that included a single-serve bagel, a 1-oz. tub of Philadelphia Cream Cheese and a plastic knife. …
After successful tests at select convenience stores, Kraft was so jazzed about Bagel-fuls prospects that Rick Searer, evp and president of Kraft, told analysts last month that the product would surpass the $100 million mark in sales “within the next few years.” …
Although Bagel-fuls will be merchandised in the freezer case, they can be stored in the refrigerator. They can be toasted, heated in the microwave or served straight out of the refrigerator.
Bagel-fuls meet Kraft’s Sensible Solutions criteria. Each has approximately 200 calories, six grams of fat, around 220 mg of sodium and no trans fat. The 2.5-oz. log-shaped bagels are packed four to a box, with an MSRP of $2.39.
KRAFT SNACK BAGEL-FULS ORIGINAL, 2.5-Ounce Bags (Pack of 76)
Thanks Dana.
After a year-long sabbatical, my barbecue batteries are recharged and I’m back in the game. I’m writing to let you know that I’m working on my next book, a special expanded edition of Barbecue Secrets called Barbecue Secrets DELUXE!
Do you have trouble sticking to a diet? Have patience. Within 10 years, Dr. Kurzweil explained, there will be a drug that lets you eat whatever you want without gaining weight.
Rick McCharles 
