Now he’s carrying coal to Newcastle. Barbecue to Texas.

In his day job, Ron Shewchuk is a business consultant who helps organizations communicate better with their employees. In his spare time, he’s built a second career as his alter-ego, Rockin’ Ronnie, international barbecue champion and bestselling cookbook author.

A few years ago Shewchuk had a crazy idea to combine his lifelong passions for outdoor cooking and indoor business communications. The result: a combination multi-course meal and keynote address called “Everything I Know About Communication, I Learned From Barbecue.”

Shewchuk is bringing his smoke-infused business wisdom to Houston’s famed Armadillo Palace on February 26, where he’ll deliver his talk to the local chapter of the International Association of Business Communicators. His visit is timed to coincide with The World’s Championship Bar-B-Que Contest, the first big event of the Houston Livestock Show and Rodeo. …

… read the whole article – Market Watch – Canadian Barbecue Guru Mixes Business with Brisket