why ‘normal’ people won’t give up Cable TV

Ad agency Hill Holliday recently conducted an experiment, asking five families to give up cable TV in favor of connected TV devices for a week.

The growing availability of online content and video subscription services, coupled with an exploding market for connected devices, has pushed the idea of cord cutting — or dropping a traditional cable TV subscription package in favor of online video sources — into the mainstream. But how viable is the concept, really?

For its experiment (which the agency stresses was not intended as a scientific research study), Hill Holliday provided each family with a different connected device: the Roku, Apple TV, Xbox 360, Boxee Box and Google TV.

An Experiment In Cord Cutting from Hill Holliday on Vimeo.

Traditional Cable TV is horrid. But the alternatives are still even worse.

When is Apple or Google going to get it right?

(via Mashable)

3 thoughts on “why ‘normal’ people won’t give up Cable TV

  1. Dana's avatar Dana

    I’m still planning to drop my crappy satellite service, but have not done so yet. I am toying with the options on line, but so far not impressed. Netflix doesn’t offer me enough choice of movies on line – I have to wait for DVD’s to be mailed to me apparently. Hulu didn’t have enough up to date tv shows for me and finally, other places required monthly subscriptions…
    so what to do? Any advice absolutely welcome!

  2. We’re going cable free as of April 1. Between the Hulu Plus, Netflix, and Apple TV (iTunes) we think we have more than all the TV we can handle. We mostly watch network anyway. We’re also getting rid of our land line, since that gets about 3 calls a month and those can go to our cells.

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