Now that Facebook has become the most popular site on the AmeriWWW, even your dinosaur boss needs to start putting in a social media strategy.

Rockin’ dumbs it down for the Vancouver Sun readership:

During the Winter Olympic Games I was often reminded of the power of social networks to make connections that were unimaginable just a few short years ago.

Case in point: on the first day of the Games, I was walking along Robson Street with some out-of-town guests when we caught sight of couple of giddy thrill-seekers hooting and flailing their arms and legs as they glided along the downtown zip line. I had heard the ride was free and I thought it might be fun for my guests’ teenage sons to give it a try. So I pulled out my smart phone and posted this on my Twitter feed: “Does anyone know how long the wait is for the Robson zip line?”

Within a few minutes the operator of the ride tweeted back: “Thanks for your interest. Right now the lineup is about three hours long. If you want to try tomorrow, the zip line is open at 8 a.m.” Amazing.

In the space of four years, social networks such as Facebook, YouTube and Twitter have become woven into the fabric of our society. A recent study of global Internet use by Universal McCann reported some astounding statistics: more than 60 per cent of Internet users have a profile on a social network. More than 80 per cent view videos on YouTube, and close to 30 per cent don’t just watch; they’ve uploaded videos to the Web for others to see. …

Vancouver Sun

(via For Your Approval)

UPDATE: Steve Crescenzo posted a hilarious Rockin’ Ronnie story on his blog, Corporate Hallucinations. Thanks Kate.