Cory Doctorow is without question one of the smartest and most eloquent of Tech pundits.

… an activist in favour of liberalising copyright laws and a proponent of the Creative Commons organization, using some of their licences for his books. Some common themes of his work include digital rights management, file sharing, and post-scarcity economics. …

HERE IS HOW platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. …

I call this enshittification, …

Amazon, Facebook, Tiktok. All of them.

The Google search engine app on my phone is totally ‘enshittified’ — nobody could appreciate so many inappropriate advertisements.

Wikipedia is not enshittified.

Why?

It’s not based on advertising. Ads are the main reason the internet is getting enshittified.

I don’t suffer much because I have every ad blocker known to man working in the Chrome browser. I rarely see ads, except on my phone.

Facebook ads are hardest to avoid.

I pay for YouTube Premium to avoid ads in the middle of my videos.

Click through to read the article for yourself:

The ‘Enshittification’ of TikTok