Ad agency Hill Holliday recently conducted an experiment, asking five families to give up cable TV in favor of connected TV devices for a week.
The growing availability of online content and video subscription services, coupled with an exploding market for connected devices, has pushed the idea of cord cutting — or dropping a traditional cable TV subscription package in favor of online video sources — into the mainstream. But how viable is the concept, really?
For its experiment (which the agency stresses was not intended as a scientific research study), Hill Holliday provided each family with a different connected device: the Roku, Apple TV, Xbox 360, Boxee Box and Google TV.
An Experiment In Cord Cutting from Hill Holliday on Vimeo.
Traditional Cable TV is horrid. But the alternatives are still even worse.
When is Apple or Google going to get it right?
(via Mashable)



