Burn Book by Kara Swisher

Kara Swisher is today the reporter covering the business of the internet.

Her mentor, Walt Mossberg.

The first of her 2-book memoir is a hit.

An entertaining read, even if you care nothing about the history of the internet.

Burn Book: A Tech Love Story by Kara Swisher

Almost everyone in Tech picks up the phone when Kara calls.

She’s a pugnacious interviewer who won’t back down to anyone.

I only follow Swisher because she launched Pivot, a semi-weekly news commentary podcast co-hosted by Swisher and Scott Galloway.

She’s a very hard worker. Extremely well connected. And a competent interviewer.

But Prof. Galloway is my guru in ALL things business. Swisher was smart — as well — to sign up Galloway.

In her new book, Swisher reflects back on some of the biggest stories she’s covered. And her opinions of some of the Tech giants.

John McLaughlin comes across worst. Also, Rupert Murdoch, her long time boss.

Mark Zuckerberg stories are embarrassing. Facebook evil.

She’s fascinated by Elon Musk — but entirely disappointed since he bought Twitter and made his legacy being something of a right wing troll.

I was surprised how much she admired Steve Jobs. A well known asshole, but one who slung less B.S. than the rest.

No checkouts. Just walk out.

I finally tried one of the Amazon grocery stores with no cashiers.

It works.

I could get used to this.

GIVE ME CONVENIENCE — OR GIVE ME DEATH. 😀

25% off on most items for Prime members. So it’s not expensive.

Click PLAY or watch it on YouTube.

Audible Originals

I’ve sent plenty of money to Amazon via my subscription to Audible.com.

This is probably my last year.

The IOS app is lousy.

Books are overpriced in my opinion. I pay about US $10 each by taking advantage of special deals.

In 2020 almost every audio book I want is available through my library — so long as I’m willing to wait a few weeks.

Like every subscription service, Audible has tried since 2016 to keep my business by including original content unavailable elsewhere. Podcasts. Novellas. Much of that is free for subscribers. Two books / month, for example.

But it’s not enough to keep me.

The Getaway by Greer Hendricks & Sarah Pekkanen, for example.

2 hours long. Not a bad little psychological thriller. But not enough to motivate me to stay on with Audible.

In praise of Jeff Bezos

82% of American households buy from Amazon.

It’s easy to argue that Jeff Bezos is the greatest entrepreneur of all time.

My life is better because of Amazon Canada. Every other company was forced to compete.

Click PLAY or watch it on YouTube.

Online education SUCKS

There’s no way online classes will be as bad in 2025 as they are today.

I expect Google, Apple, Amazon to be amongst the companies disrupting the current expensive American College system.  Taking their money. 

But it’s this organization — Outlier — that won a Time magazine BEST inventions of 2020 award.

At least they are trying to improve the experience.

Click PLAY or watch it on YouTube.

The Four by Scott Galloway

Four American companies have totally changed our lives.

Apple
Amazon
Google
Facebook

I use all four non-stop. Fantastic innovation.

Needless to say, there are downsides. Google no longer uses the mantra “don’t be evil”. They dropped it in 2018.

Scott Galloway has replaced Leo Laporte as my main tech guru. I just finished his book …

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (2017)

It’s great, but you can get a good summary by reading Galloway’s article in Esquire:

Silicon Valley’s Tax-Avoiding, Job-Killing, Soul-Sucking Machine (2018)

when Amazon sucks …

I love Amazon. Their model is the future of retail.

And Amazon almost always works. It’s amazing.

But when I recently bought a hiking guidebook it wouldn’t download to my Kindle Paperwhite. Weird.

Quite quickly Amazon responded. Confirming that they suck. ☹️

world’s richest man back in 1999

Come to think of it I was working on the internet in Mason’s (basement) World Headquarters 1999.

Why is Bezos the world’s richest man now … and not me? 🙂

Jeff Bezos 1999 Amazon

Note his desk was made out of a door to showcase how frugality was at the inception of Amazon.com.

Amazon’s Bezos to give $33M for 1,000 Dreamer scholarships

In your face, Trump. 🙂