Ad agency Hill Holliday recently conducted an experiment, asking five families to give up cable TV in favor of connected TV devices for a week.
The growing availability of online content and video subscription services, coupled with an exploding market for connected devices, has pushed the idea of cord cutting — or dropping a traditional cable TV subscription package in favor of online video sources — into the mainstream. But how viable is the concept, really?
For its experiment (which the agency stresses was not intended as a scientific research study), Hill Holliday provided each family with a different connected device: the Roku, Apple TV, Xbox 360, Boxee Box and Google TV.
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