I thought I knew the story of Apple. BUT what I really knew was the story of Steve Jobs.
Looking back in 2025 at what made the company thrive, it was 2 other men.
Market chain guru Tim Cook, of course.
But even more so, Terry Gou, who, in 1974, founded FoxConn in Taiwan.
Incredibly ambitious, by 2012 Foxconn made up approximately 40% of worldwide consumer electronics production.
Just one of his many huge factories in China produces the bulk of Apple’s iPhone line and is sometimes referred to as “iPhone City”.
Needless to say, there are many abused workers in those plants. They don’t last many months on the gruelling production line.
Over the years, Gou and others steadily wooed Tim Cook and Apple to move manufacturing to China.
Today over 90% of Apple products are made in China. A huge risk for the company if authoritarian dictator-for-life Xi decides to invade Taiwan. Or shut down exports.
Attempts to move production to other nations have been mostly experiments. Or motivated by politics, not business.
In the meantime, Chinese engineers — many trained by Apple — are building cheaper, better Chinese phones in China. They no longer need Apple.
It’s a precarious situation.
Apple in China is a 2025 book uniquely looking at the company from the viewpoint of China.
In her May 15, 2025 review for The New York Times, Hannah Beech called Apple in China “smart and comprehensive,” praising Patrick McGee’s clever and chronologically organized timeline of how Apple’s expansion to China manufacturing facilities under then COO Tim Cook created a global success but also an “existential vulnerability” for the United States.
Click PLAY or watch it on YouTube.
Surprisingly, he doesn’t talk about the future.
SOME DAY robots will do much of the assembly.









































